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What is a Backlink and How does it help?

Online industry is on boom these days and we hear everyone talking about SEO and Backlinks.

Do all of us understand What a Backlink is and How does it help?

Today we are going to understand the term Backlink and how has it helped all the popular StartUp Names that you can think of.

So, let’s start without wasting anytime with a very realistic example of a democratic country. How does democracy work? All the citizens have a right to vote for the candidates and together as a whole the country gets it’s leader.

Search Engine Optimization works on the same lines. Here Search Engines, such as Google, Bing, Ask etc., are in the role of the country and various websites act as citizens. The votes that every citizen (Website in SEO) casts are the Backlinks.

So, you can say that Backlinks are the votes that every website can cast for another website and these votes are a means to get the another website ranked better on the Search Engines.

The only difference here is that in a democratic country every person holds equal rights or every vote has equal weightage, however, in case of Backlinks, the importance or weightage of each backlink is identified on the basis of the domain authority of the website on which it is placed. More Domain Authority means more weightage in the backlinks generated on the website.

No matter you would want to learn and gather knowledge on SEO yourself or look out for SEO Outsourcing Services, it is very important to have this basic understanding on how it works.

Stay tuned for the next edition, till then All the Best for all your future projects :)